In this book Dr. Forbes brings together up-to-the-minute details of the new marketplace, advances in consumer research methods, and new information on uncovering, understanding, and targeting the emotional motivations that drive the actions of every consumer.
As compiled by FlexMR, the final one hundred are all real people, tweeting their own ideas and thoughts about current trends in market research.
According to our new research with sister agency, Carat, based on 14,000 millennials aged 15-to-34, this age group doesn't quite meet the stereotype of "hyper-connected optimistic digital extroverts."
Further strengthening its capabilities in data and consumer insights.
By Applying our analytic techniques to survey data and big data, we segment the market, identify the optimal targets for your brand, and develop strategies to engage them
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