Copernicus has
joined Isobar

Copernicus Marketing, along with Forbes Consulting Group, have joined Isobar to form Isobar's Marketing Intelligence Practice. The new offering brings together emotional, rational and behavioral data to better understand consumers and to inspire the creation of innovative strategies for a constantly evolving digital marketplace.

MindSight® Technology

With MindSight, we uncover the subconscious emotions that drive consumer behavior. It can even be deployed on mobile phones for insight into the decisive buy/don't buy moment.