Brand strategy should evoke emotion

Brand strategy should evoke emotion

Regardless of who you ask what the best marketing strategy will accomplish, a universe worth of responses will likely be voiced, as the advertising arena has become robust, to say the least.
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Is guerilla marketing actually effective?

Is guerilla marketing actually effective?

Guerilla marketing is not necessarily a new tactic that's only been around since the rise of online advertising channels and platforms, but rather one that has been utilized for decades.
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3 brand strategy considerations for private security firms

Security firms providing personal protection to celebrities, politicians and other notable figures should consider a few marketing best practices.

The private security industry typically doesn't receive a lot of attention, and when it does, it usually comes in the form of news stories describing unfavorable actions taken by military contractors.
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