Why Dollar Shave Club’s TV spot is a marketing win

Need a good razor? One e-commerce brand can help you out.

After seeing Dollar Shave Club's commercial on Advertising Age, one can't help but associate the company with convenience, comedy and relevance.

Reinventing yourself: A lesson from Symantec

Symantec provides organizations and consumers alike with the comfort of knowing they're protected at all times.

Symantec, an IT security solutions developer, has done an incredible job of rebranding itself.

How is the marijuana industry marketing its product?

Cannabis companies are marketing their products in a variety of ways.

Now that recreational marijuana consumption is legal in both Colorado and Washington, retailers, edible makers, growers and organizations are employing strategies to market their messages.
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