Memorial Day marketing tips to maximize campaign success

Memorial Day marketing tips to maximize campaign success

Memorial Day is among the most beloved national holidays of the year, as it marks the beginning of the warm, barbeque-filled season, bringing families and friends together for a long weekend of good times in the process.
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Aligning marketing campaigns to springtime customer preferences

Aligning marketing campaigns to springtime customer preferences

As many marketers already know all too well, there are few matters more important to a campaign than timing.
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In marketing campaigns, it’s all in the details

In marketing campaigns, it's all in the details

Marketing campaigns are meant to boost the image and reputation of a brand in the eyes of prospects and current clientele, but failure to focus on the details when developing the plan can have the exact opposite impact.
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  • Building Your Brand

    Marketing to matriarchs: Mother's Day ad campaigns

    Marketing to matriarchs: Mother’s Day ad campaigns

    Holidays and special events always act as exceptional opportunities for brands to release targeted marketing campaigns that focus on balancing celebration with the successful acquisition and retention of new and existing customers.

  • Consumer Insights and Strategies

  • Marketing Best Practices

    What we learned from a recent major marketing fail

    What we learned from a recent major marketing fail

    Marketing campaigns need to push the limits to ensure that they make an impression, and some advertisers will be able to balance this idea with tastefulness to also avoid the prospect of ostracizing certain members of the audience.

  • Shopper Insights

  • Marketing Trends

    Marketing Tech Reports: April

    Marketing Tech Reports: April

    Marketing technology continues to progress at a rapid pace, driven by the evolving demands of consumers, continued innovation within device and software development, enhanced intelligence capabilities and more.

  • Marketing Analytics

    Dentsu Aegis Network Acquires Forbes Consulting Group

    PRESS RELEASE DENTSU AEGIS NETWORK ACQUIRES FORBES CONSULTING GROUP To be Integrated Into Copernicus, Further Strengthening its Capabilities in Data and Consumer Insights Dentsu Aegis Network today announces the acquisition of Forbes Consulting Group, a leading full-service consumer insight firm headquartered in the US that provides deep insight into the emotional motivations that drive consumer behavior. The acquisition of Forbes Consulting Group will bring Forbes’ patented suite of applied neuroscience methods, MindSight® emotional assessment technologies, into the network’s portfolio of industry-leading consumer insights tools. Headquartered in Lexington, Massachusetts and founded in 1985 by David Forbes, PhD, the firm specializes in providing deep psychological insights into a brand’s current customers and its overall marketplace through both quantitative and qualitative research and analysis. Its patented MindSight® tool was first introduced in scholarly journals in 2011 and is now used by many major brands.  It uses groundbreaking non-cognitive techniques to identify the underlying and often subconscious