How the UFC could reinvigorate its marketing campaign

Mixed martial arts can either presented as a brutal, animalistic sport or a sophisticated craft that deserves recognition.

Developing a long-term, engaging marketing strategy for the Ultimate Fighting Championship is an endeavor that requires experts to pay close attention to the organization's primary source of inspiration: its fighters.
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How to get your digital ads out of the dark

Making an ad recognizable goes beyond filling it with flashy colors and slogans.

While some companies pay online publications to guarantee their digital ads will be seen, others prefer to take a more tactical approach.
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Is Fiat appealing to the US market segment?

What Americans want out of a vehicle can differ considerably than what Italians do.

Depending on how well an organization conducts market research, appealing to foreign audiences can be quite difficult.
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