NYC July 15-16: MindSight® Demonstration & Presentation at Sentiment Analysis Symposium

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David Forbes’ Sentiment Analysis Symposium workshop is drawn from his book, The Science of Why, and delivers an insight trifecta for all who want to know how to market to consumers deep-seated emotions. Forbes’ Sentiment Analysis Symposium workshop attendees will gain a rich and deep understanding about how to think about motivation. They will watch, learn, and practice linking motivational insight to marketing execution and hear how motivational insight can help make marketing messages more powerfully motivating and drive product marketing. Pre-register here.
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The Science of Why, On Sale Now

In this book Dr. Forbes brings together up-to-the-minute details of the new marketplace, advances in consumer research methods, and new information on uncovering, understanding, and targeting the emotional motivations that drive the actions of every consumer, all of the time.
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Emerging trends in data driven marketing

Emerging trends in data driven marketing

Businesses are increasingly averse to blind marketing programs that are not guided by extensive research and data analysis, and this is certainly a positive trend given the advantages of leveraging insights during decision-making procedures.
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