April fools: What marketing pranks you should avoid

April fools: What marketing pranks you should avoid

One of the more playful holidays - if it could be called that - is right around the corner, and virtually every type of fun-loving event can act as a good opportunity for marketers to release a fresh campaign to generate buzz.
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Spring forward with organic online marketing

Spring forward with organic online marketing

If you work in the marketing, sales, public relations or similar fields, chances are you've heard the word "organic" so many times that it makes you want to only consume products with high fructose corn syrup.
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Marketing strategy industry news roundup: Personalization is key

Marketing strategy industry news roundup: Personalization

With the constant evolution in the marketing realm every day, it can be difficult to understand the broader strokes involved in best practices and keep up with emerging trends.
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