Is Weight Watchers socially relevant? Can it be?

Nutrition is still a relevant topic in today's society, but is Weight Watcher's approaching it from the appropriate angle?

As any retailer would tell you, people have plenty of options to choose from.
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Where Intel stands in the public eye

Consumers care more about what a powerful processor can do for them, as opposed to how it works.

When it comes to advertising tech, IT developers cater to either one of two (or both) market segments: consumers and businesses.
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Marketing advice from the underground punk scene

Although you may not be a fan of the music, you may want to take note of how many hardcore bands brand themselves.

You know those rambunctious teenagers and 20-something-year-olds that play loud music in the basement of the VFW every other Saturday night? There are a few marketing lessons you could learn from them.
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