Marketing teams: It’s time to hold hands

Allowing each facet of a marketing department to communicate in an unhindered manner is essential.

It's funny how marketing departments use every resource available to launch a strong brand strategy, but are themselves segmented into sub-teams that don't see eye-to-eye.

How should Oracle’s marketing strategy be directed?

Delivering software to enterprise leaders and professionals isn't easy.

Selling software can be a messy business if developers don't know who they're marketing products to.

Why Derek Jeter’s retirement is a marketing tool for the Yankees

The New York Yankees aren't hesitant on leveraging Jeter's retirement to their advantage.

Even most Red Sox fans admit their respect for "The Captain," as he's been so affectionately referred to by New York Yankee enthusiasts.