Fitbit’s marketing strategy: Why now? What will work?

Is Fitbit marketing itself appropriately?

Although fitness trackers have gained popularity among Western consumers, Fitbit, one of the leading manufacturers of the technology, hasn't generated much marketing buzz.

What were the biggest Twitter-based real-time marketing wins of 2014?

What were some of the biggest real-time, Twitter-based brand marketing success stories of 2014?

In 2014, real-time marketing in social media came into its own as a viable differentiating tactic for companies eager to gain an edge over their competition and engage in superior brand development.

Will Revlon’s “Love is On” campaign make it a leader?

Makeup companies would do well to connect with the average consumer.

It's a rare sight when a beauty products company manages to appeal to its target audience with an emotionally-driven marketing strategy.