Is Weight Watchers socially relevant? Can it be?

Nutrition is still a relevant topic in today's society, but is Weight Watcher's approaching it from the appropriate angle?

As any retailer would tell you, people have plenty of options to choose from.

Where Intel stands in the public eye

Consumers care more about what a powerful processor can do for them, as opposed to how it works.

When it comes to advertising tech, IT developers cater to either one of two (or both) market segments: consumers and businesses.

Marketing advice from the underground punk scene

Although you may not be a fan of the music, you may want to take note of how many hardcore bands brand themselves.

You know those rambunctious teenagers and 20-something-year-olds that play loud music in the basement of the VFW every other Saturday night? There are a few marketing lessons you could learn from them.