Size matters: How mobile screen size affects ad engagement

Recent data shows that click-through rates are now higher on tablet devices than smartphones.

While it may not be news to a marketing veteran that the bigger the ad, the better, recent data revealed that mobile devices are seeing a similar trend related to screen size.
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How digital distribution affects marketing strategies

The growth of the digital marketplace is altering how businesses promote products.

The growth of the digital marketplace is altering how businesses promote products.
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Strategizing the free-to-play platform

Free-to-play games offer multiple sources of potential revenue despite their initial costless nature.

Free-to-play games offer multiple sources of potential revenue despite their initial costless nature.
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  • Building Your Brand

    Memorial Day marketing tips to maximize campaign success

    Memorial Day marketing tips to maximize campaign success

    Memorial Day is among the most beloved national holidays of the year, as it marks the beginning of the warm, barbeque-filled season, bringing families and friends together for a long weekend of good times in the process.

  • Consumer Insights and Strategies

  • Marketing Best Practices

  • Shopper Insights

  • Marketing Trends

    Marketing Tech Reports: April

    Marketing Tech Reports: April

    Marketing technology continues to progress at a rapid pace, driven by the evolving demands of consumers, continued innovation within device and software development, enhanced intelligence capabilities and more.

  • Marketing Analytics

    Dentsu Aegis Network Acquires Forbes Consulting Group

    PRESS RELEASE DENTSU AEGIS NETWORK ACQUIRES FORBES CONSULTING GROUP To be Integrated Into Copernicus, Further Strengthening its Capabilities in Data and Consumer Insights Dentsu Aegis Network today announces the acquisition of Forbes Consulting Group, a leading full-service consumer insight firm headquartered in the US that provides deep insight into the emotional motivations that drive consumer behavior. The acquisition of Forbes Consulting Group will bring Forbes’ patented suite of applied neuroscience methods, MindSight® emotional assessment technologies, into the network’s portfolio of industry-leading consumer insights tools. Headquartered in Lexington, Massachusetts and founded in 1985 by David Forbes, PhD, the firm specializes in providing deep psychological insights into a brand’s current customers and its overall marketplace through both quantitative and qualitative research and analysis. Its patented MindSight® tool was first introduced in scholarly journals in 2011 and is now used by many major brands.  It uses groundbreaking non-cognitive techniques to identify the underlying and often subconscious