What were the biggest Twitter-based real-time marketing wins of 2014?

What were some of the biggest real-time, Twitter-based brand marketing success stories of 2014?

In 2014, real-time marketing in social media came into its own as a viable differentiating tactic for companies eager to gain an edge over their competition and engage in superior brand development.

Will Revlon’s “Love is On” campaign make it a leader?

Makeup companies would do well to connect with the average consumer.

It's a rare sight when a beauty products company manages to appeal to its target audience with an emotionally-driven marketing strategy.

How Lego is leveraging relevancy, social cognizance to boost its brand

How is Lego leveraging relevancy, social cognizance to boost its brand?

What has LEGO done to inspire girls' interest in STEM?