Why Derek Jeter’s retirement is a marketing tool for the Yankees

The New York Yankees aren't hesitant on leveraging Jeter's retirement to their advantage.

Even most Red Sox fans admit their respect for "The Captain," as he's been so affectionately referred to by New York Yankee enthusiasts.

Want your email marketing to be effective? Here’s what you need

Email marketing doesn't have to be annoying.

You may think you have this whole email marketing strategy thing figured out, but there are probably some approaches you're not taking advantage of.

How should businesses market to Generation Z?

While Generation Z has a reputation for being "always connected," that doesn't mean they're not resourceful or critical.

Out of all the demographic groups that have been receiving a lot of attention lately, Generation Z is stirring apprehension, excitement and even confusion among brand strategists.