Please market responsibly: Advertising different kinds of booze

How certain types of alcohol is presented and advertised depend on their origins and identities.

It's an industry that's rife with different market segments.

Spreads like wildfire: The ALS Ice Bucket Challenge

The ice bucket challenge has taken social media by storm.

If you have a Facebook profile, use Twitter or peruse YouTube on occasion, you've definitely come across videos of people pouring buckets of ice water over themselves recently.

Do you really understand millennials?

Millennials have a different mindset from their predecessors, so how should marketing strategies be adjusted?

I know what you're thinking - another article detailing vague, undefined marketing strategies directed toward the millennial generation.