Marketing strategy industry news roundup: Personalization is key

Marketing strategy industry news roundup: Personalization

With the constant evolution in the marketing realm every day, it can be difficult to understand the broader strokes involved in best practices and keep up with emerging trends.

What does it take to go viral?

What does it take to go viral?

One of the more affordable and effective styles of advertising is guerilla marketing - a term coined more than 30 years ago that defines branding initiatives that work to subvert the norm and get the name of the company out to the general populace.

St Patrick’s Day is coming: Pot o’ gold marketing tips

St. Patrick's Day is Coming: Pot o' Gold Marketing Tips

St. Patrick's Day is a good-humored time in the United States, as the Irish population - and fans of it - gather in the streets of towns and major cities across the nation to celebrate.
  • Building Your Brand

    Memorial Day marketing tips to maximize campaign success

    Memorial Day marketing tips to maximize campaign success

    Memorial Day is among the most beloved national holidays of the year, as it marks the beginning of the warm, barbeque-filled season, bringing families and friends together for a long weekend of good times in the process.

  • Consumer Insights and Strategies

    Millennial Dis AWXII

    The Millennial Disconnect at Advertising Week 2015

    With “Millennials” producing 16 million keywords searches annually, and thousands of articles already written on this seemingly obvious group, is there really anything left to know about the “selfie generation”? The answer at Carat’s special seminar during Advertising Week “The Millennial Disconnect,” was a resounding yes. Hosted by Doug Ray, Carat’s US CEO & Global President, Michelle Lynn, Carat’s EVP and Managing Director, and Alex Pettitt, Associate Head of Live and Social at John Brown Media, this thought provoking seminar looked at how marketers can avoid disconnect and win with Millennials. Here we bring you the key learnings from this session during Advertising Week – Day 2. THE MILLENNIAL DISCONNECT – IF YOU’RE NOT WINNING WITH MILLENNIALS, YOU’RE JUST NOT WINNING With more than 85 million people in the US counted as Millennials (those born roughly between 1980 and 1992), this age group is equivalent to the 15th most populated

  • Marketing Best Practices

  • Shopper Insights


    Hershey Taps Core Touchpoints with Copernicus

    Tony Mardegain, the company’s director/shopper insights, discussed this subject while speaking at the Advertising Research Foundation’s (ARF) Audience Measurement 2015 conference in New York.

    More specifically, he drilled down into a consumer research initiative, conducted with Copernicus Marketing Consulting, that covered all key accounts and retailers, as well as different trip types.

  • Marketing Trends

    Emerging trends in data driven marketing

    Emerging trends in data driven marketing

    Businesses are increasingly averse to blind marketing programs that are not guided by extensive research and data analysis, and this is certainly a positive trend given the advantages of leveraging insights during decision-making procedures.

  • Marketing Analytics

    Dentsu Aegis Network Acquires Forbes Consulting Group

    PRESS RELEASE DENTSU AEGIS NETWORK ACQUIRES FORBES CONSULTING GROUP To be Integrated Into Copernicus, Further Strengthening its Capabilities in Data and Consumer Insights Dentsu Aegis Network today announces the acquisition of Forbes Consulting Group, a leading full-service consumer insight firm headquartered in the US that provides deep insight into the emotional motivations that drive consumer behavior. The acquisition of Forbes Consulting Group will bring Forbes’ patented suite of applied neuroscience methods, MindSight® emotional assessment technologies, into the network’s portfolio of industry-leading consumer insights tools. Headquartered in Lexington, Massachusetts and founded in 1985 by David Forbes, PhD, the firm specializes in providing deep psychological insights into a brand’s current customers and its overall marketplace through both quantitative and qualitative research and analysis. Its patented MindSight® tool was first introduced in scholarly journals in 2011 and is now used by many major brands.  It uses groundbreaking non-cognitive techniques to identify the underlying and often subconscious