When is it time to retire an icon?

The point of an icon is to engage target audiences.

At some point, a persona leveraged as the central component of a marketing strategy makes its transition from an element to an icon.
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Why Dollar Shave Club’s TV spot is a marketing win

Need a good razor? One e-commerce brand can help you out.

After seeing Dollar Shave Club's commercial on Advertising Age, one can't help but associate the company with convenience, comedy and relevance.
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Reinventing yourself: A lesson from Symantec

Symantec provides organizations and consumers alike with the comfort of knowing they're protected at all times.

Symantec, an IT security solutions developer, has done an incredible job of rebranding itself.
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