Please market responsibly: Advertising different kinds of booze

How certain types of alcohol is presented and advertised depend on their origins and identities.

It's an industry that's rife with different market segments.
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Spreads like wildfire: The ALS Ice Bucket Challenge

The ice bucket challenge has taken social media by storm.

If you have a Facebook profile, use Twitter or peruse YouTube on occasion, you've definitely come across videos of people pouring buckets of ice water over themselves recently.
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Do you really understand millennials?

Millennials have a different mindset from their predecessors, so how should marketing strategies be adjusted?

I know what you're thinking - another article detailing vague, undefined marketing strategies directed toward the millennial generation.
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