Why little kid fist bumping Bruins players is a branding gold mine

When pro athletes show a small gestures of compassion, it can help the teams they play for solidify fan bases.

A video of a young kid fist bumping members of the Boston Bruins hockey team after a pre-game warm up could help the franchise establish itself as a family-friendly brand.

How to put a feeling behind a corporate name

Every brand name should evoke emotions through logical presentations.

While there are many facets that comprise a brand strategy, for the sake of this blog, we'll focus on how to put an emotion behind a name.

Marketing movies: What “The Babadook” did right (and wrong)

Film distribution can be pretty tricky, but it complements marketing practices quite nicely.

When it comes to film, marketing and distribution are thick as thieves. In fact, they're pretty much inseparable.