New Bud Light campaign aims to inspire

In 2015, Bud Light is hoping to associate its beer with random, spontaneous fun while doling out once-in-a-lifetime opportunities.

After debuting its "Up for Whatever" marketing strategy in a coveted ad spot during the 2014 Super Bowl, Bud Light will introduce a new twist in 2015.
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3 strategies restaurants should consider when marketing to millennials

Millennials expect a lot from restaurants.

Restaurant chains across the country are wondering how they can leverage marketing and branding strategies to improve their standing among this target audience.
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Does your B2B marketing strategy engage Web users?

Are your B2B web strategies missing the mark or hitting the bullseye?

A recent report from Forrester Research uncovered a sobering truth: Content on the majority of B2B websites falls short when it comes to engaging users.
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