How to make your marketing strategy more customer-centric in 2015

Customer centricity has the potential to significantly increase returns and boost engagement with marketing campaigns.

Several of the main marketing strategies we expect to take off in a big way over the next year have a customer-centric component.

Fitbit’s marketing strategy: Why now? What will work?

Is Fitbit marketing itself appropriately?

Although fitness trackers have gained popularity among Western consumers, Fitbit, one of the leading manufacturers of the technology, hasn't generated much marketing buzz.

What were the biggest Twitter-based real-time marketing wins of 2014?

What were some of the biggest real-time, Twitter-based brand marketing success stories of 2014?

In 2014, real-time marketing in social media came into its own as a viable differentiating tactic for companies eager to gain an edge over their competition and engage in superior brand development.