Consumer insights: No prospect left behind!

Consumer insights: No prospect left behind!

One of the worst things a company can do is ostracize its clientele at any point in the sales or retention cycles, but this may be easier to do than one might think.
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Are you striking the right chord with mobile marketing?

Are you striking the right chord with mobile marketing?

As more consumers continue to turn to their smartphones, tablets and portable computers to shop for goods, a marketing strategy is no longer complete without at least some component that governs mobile-targeting.
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Why planned real-time marketing isn’t an oxymoron

We may not know which team will win the Super Bowl, but it's reasonable to craft social posts ahead of time by relying on more general assertions.

Capitalizing on current events and trending topics is a good way to show that brands are plugged in to what's going on in the world and what their customers are talking about, but do real-time brand marketing efforts actually need to be executed in real time?
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  • Building Your Brand

    Memorial Day marketing tips to maximize campaign success

    Memorial Day marketing tips to maximize campaign success

    Memorial Day is among the most beloved national holidays of the year, as it marks the beginning of the warm, barbeque-filled season, bringing families and friends together for a long weekend of good times in the process.

  • Consumer Insights and Strategies

    Data-driven marketing tips for mobile advertisers

    Data-driven marketing tips for mobile advertisers

    Mobile marketing is becoming one of the more important segments of the advertising arena, as consumers increasingly prefer to interact with brands through their smartphones, tablets and other portable devices.

  • Marketing Best Practices

  • Shopper Insights

  • Marketing Trends

    Emerging trends in data driven marketing

    Emerging trends in data driven marketing

    Businesses are increasingly averse to blind marketing programs that are not guided by extensive research and data analysis, and this is certainly a positive trend given the advantages of leveraging insights during decision-making procedures.

  • Marketing Analytics

    Dentsu Aegis Network Acquires Forbes Consulting Group

    PRESS RELEASE DENTSU AEGIS NETWORK ACQUIRES FORBES CONSULTING GROUP To be Integrated Into Copernicus, Further Strengthening its Capabilities in Data and Consumer Insights Dentsu Aegis Network today announces the acquisition of Forbes Consulting Group, a leading full-service consumer insight firm headquartered in the US that provides deep insight into the emotional motivations that drive consumer behavior. The acquisition of Forbes Consulting Group will bring Forbes’ patented suite of applied neuroscience methods, MindSight® emotional assessment technologies, into the network’s portfolio of industry-leading consumer insights tools. Headquartered in Lexington, Massachusetts and founded in 1985 by David Forbes, PhD, the firm specializes in providing deep psychological insights into a brand’s current customers and its overall marketplace through both quantitative and qualitative research and analysis. Its patented MindSight® tool was first introduced in scholarly journals in 2011 and is now used by many major brands.  It uses groundbreaking non-cognitive techniques to identify the underlying and often subconscious