New Bud Light campaign aims to inspire

In 2015, Bud Light is hoping to associate its beer with random, spontaneous fun while doling out once-in-a-lifetime opportunities.

After debuting its "Up for Whatever" marketing strategy in a coveted ad spot during the 2014 Super Bowl, Bud Light will introduce a new twist in 2015.

3 strategies restaurants should consider when marketing to millennials

Millennials expect a lot from restaurants.

Restaurant chains across the country are wondering how they can leverage marketing and branding strategies to improve their standing among this target audience.

Does your B2B marketing strategy engage Web users?

Are your B2B web strategies missing the mark or hitting the bullseye?

A recent report from Forrester Research uncovered a sobering truth: Content on the majority of B2B websites falls short when it comes to engaging users.